Thursday, 26 April 2012

Thereza Rowe

Loving the work of Thereza Rowe at the moment! Her use of shape and colour is very bold. I particularly like her piece 'A Box Of Whispers', there's something naive about it yet it's sophisticated at the same time. 

It's a feast for my eyes looking at her work! It's really inspired me to go and play in my sketchbook which I shall be doing this afternoon whilst sipping on a strong coffee! Here are some more pieces of her delightful work!

Deadline is looming!!

Today I've had to have a chat with myself as I get these mental blocks with my design! I think it's all overwhelming what with creating a book ...and an installation for my final show, plus being a mum! So my conclusion is to just make and play in my sketchbook for the next few days and use my elements to create collages rather than make my usual three dimensional sets that are very time consuming and requires lots of planning and preparation. 

The three dimensional element to my work will come into play with my installation which I have time to complete after my book deadline. Also it will be better to show the two aspects of my work so potential clients can see that I am capable of working flat and also three dimensional (which is good for events, window displays, etc). I want to show I am versatile!

Wish me luck!!

Monday, 23 April 2012

Bits I'm currently working on!

An update on what I'm working on at the minute as I've not posted much of my work lately, been  preoccupied with other things!

Monday, 2 April 2012

Pick Me Up Graphic Arts Fair London

Whilst we were in London 'Pick Me Up' was on! They showcased the best contemporary artist's from the UK and around the world all under one roof, at Somerset House. I really enjoyed looking around, one of my favourites has to be 'Zim and Zou'. They are absolutely amazing! 

Peepshow Collective are one of my favourites, they were exhibiting too. I really loved the prints they had on show.

'Many Hands' were also there, Owen Gildersleeve is part of this collaboration, he creates hand crafted paper creations. I have followed Owen for quite a while, his style really appeals to me!

It really was amazing looking at all the talent that is around and what standards have been set! There was new and fresh idea's everywhere you looked! It's nice to see groups of illustrators that have joined together to make a business, which (with the right people) I think I would quite enjoy! For now it's about pushing my boundaries, making sure my imagery is spot-on and self promotion!

Visit with Serpent's Tail Book Publishers

I was so pleased to have the opportunity to visit Serpent's Tail as the spaces were limited. We met Niamh Murray who is the Marketing Director. Niamh spoke about the process of book publishing, from selecting an illustrator, to finalising the cover and what decisions have to be made. We discussed how much an illustrator would expect to get paid for designing a book cover (around £500), and that you would expect to get paid even more if you handled the typography as well (an additional £250). Niamh displayed a selection of books on the table and they all looked lovely, not main-stream which I really liked. Niamh explained that the finishing details such as embossing are decided by herself and the team, not the illustrator. We were also told that the book titles had to be legible when displayed as thumbnails on Amazon, as this is where many books are sold and it needs to be clear and eye-catching. We were all handed a Jacket/Cover Design Brief which was very useful as we may be presented with this one day soon..hopefully!

We were all very fortunate to get a few moments with the Art Director Peter Dyer, and I value his feedback as he was kind about my work. Peter asked me why I have shadows in my work and perhaps he'd like my cut-outs arranged as a flat collage, which is easily achieved. Maybe I should show the elements flat so it's the same picture just with a different background and without the shadows, this will show it's versatility. I am very interested in the three dimensional aspect though and would like to venture into designing shop windows and events so I would definitely still keep my present works in my portfolio. Something to consider is having two portfolios; one for flat collage and one for the more three dimensional work. Both Niamh and Peter suggested contacting book publishers with a design of an existing book cover to show what you can do, they said a series works well for showing continuity within your work. Hopefully after graduating I will have the time to do this but right now I am just too busy! It's a great piece of advice though and worth baring in mind.

Sunday, 1 April 2012

Visit with Tatler Magazine

Just at the back of Oxford Street I went to meet Lee Pears at Tatler. I spent a short time with Lee discussing my work and the potential it could have for the magazine. Lee suggested my three dimensional sets could work well for a jewellery shoot and that he could imagine the jewellery being hung and drapped over my cut outs. If this were to happen a professional photographer would take the shots which is a huge relief! Lee was very nice and positive towards me and asked me to forward my PDF Portfolio so he can show the other Art Director.

 Lee suggested contacting Bride magazine and said that my intricate cut outs could look nice as wedding dresses, he said it would be good if I made an image appropriate for their magazine before contacting them, this way they could see how they could use me. Lee also suggested I take a look in Libery, a shop close to where I had the appointment, he suggested my work could suit greetings cards but the more up market ones. I went and had a look and there really was some beautiful cards and wrapping papers in there. I will bare in mind the avenues that have been suggested to me and research these, and then the next stage is to arrange more meetings with relevant contacts.

Visit to You & Your Wedding Magazine

I was so excited to get a little time slot with You & Your Wedding! I approached them as I felt my work was appropriate and they may appreciate the delicacy and intricacy of it. My creations are quite feminine and I love to add a touch of sparkle, it's what every woman needs! 

I saw Kate Hornby (Art Director) and spent about 15 minutes showing her my work and talking about how it could fit in with their magazine. Kate was lovely and gave me such positive feedback, it really was very reassuring. I always take a box along to my portfolio visits in which I keep my hand cut pieces, it nice to show potential clients something tactile and also so they can see the detail close up, like my tiny stitched on beads. Kate was particularly interested in my teapot and tea cups and said that it could fit in really well as there seems to be a trend for antique/shabby chic tea sets for weddings at the moment. I was delighted that Kate liked my work and said that she would be in touch with me as they have their June/July issue approaching! It would be absolutely amazing to work with them, I shall keep my fingers (and toes) crossed! 

Visit to NoBrow

My second appointment was a group meeting at Nobrow in the trendy Shoreditch area of London. They publish the most amazing books and give new artists a platform. They have a shop full of a variety of beautiful books, with plenty of different styles. We were shown around the studio and taken downstairs where they do printmaking (as they sometimes hand make books). There was a sort of warehouse/storage section where they kept books as they explained that they sell a lot online. It would of been nice to show our portfolio's but unfortunately we didn't have the opportunity. Here's a link to their website check them out!

Visit to DDB Advertising Agency

Literally as soon as I arrived at Euston I had to dash to my first meeting with DDB Advertising Agency. Daniel Moorey was the Art Buyer and he had arranged a presentation for our group which was very informative. Daniel spoke to us about how he sources illustrators from books, and how he attends D&AD to see up and coming illustrators. It seemed that photography played a huge part at DDB however they do use illustrators and they do get a lot of illustrators contacting them..competition is fierce! Daniel gave us advice on how to email our work professionally to people in industry, he said to keep the writing minimal and to make sure any emails are not too busy or fussy as they just don't have the time to read them. We were advised to attach a PDF Portfolio accompanied by links to our website and blog. 

Daniel talked about working with illustrators and said to be open to change, and not to be awkward! Daniel gave advice about questions we should ask the client such as:
  • Is the job going to run? i.e. if it's going to run over the world you should expect to get paid a lot more.
  • How long do I have?
  • Usages

Other advice he gave was:
  • Do not start the job until you have the go ahead. Daniel suggested asking for confirmation of this so they can't change their mind. Otherwise you could end up spending time doing work and then if the client goes with someone else you have wasted your time and this costs you money.
  • Agree costs first before starting the job.
  • Send roughs and colour palette to client. This way any changes can be made earlier ensuring the client will end up with what they want.

Unfortunately Daniel didn't have time to view our portfolio's which was a shame but the meeting and his advice was useful. 

London Trip -Contact With Industry

Last week I went on a professional practice trip to London. Prior to my visit I arranged meetings with magazines and book publishers to show my work, and what I have to offer them. I was selective about who I contacted, and thought about where my work could fit within industry. I have been researching for a while now about what routes I could take which range from book covers, magazines (that are probably aimed at a female audience such as wedding and home magazines), to window displays where I could bring my three dimensional aspect into play.